Skift Take
Many destinations believe hosting major sporting events can help increase tourism. We looked into several examples.
The world's most popular sporting events not only attract hundreds of millions of TV viewers, but they can also bring large numbers of travelers to host destinations. Skift reported that more than 330,000 people are expected to visit Las Vegas for the upcoming Super Bowl between the San Francisco 49ers and Kansas City Chiefs.
So how do sporting events boost tourism?
We posed the question to Ask Skift, our artificial intelligence chatbot. Ask Skift used information that appeared in our past news coverage, and we also conducted additional reporting.
Ask Skift said:Sporting events can significantly boost tourism in multiple ways:
Increasing Tourist Numbers: Major sporting events often attract large numbers of fans, participants, and spectators to a destination. For instance, the Las Vegas Grand Prix drew over 100,000 fans, and the Super Bowl in Las Vegas in February 2024 is projected to bring roughly 330,000 visitors.
Economic Impact: Thes