Skift Take
Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.
Booking.com is back for the third year in a row with a Super Bowl commercial, this time in 2024 with the ad starring Tina Fey and Glenn Close. The commercial has cameos from actors Jane Krakowski and Jack McBrayer, both with 30 Rock credits, as well.
The 30-second spot, which will run in the second quarter of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers, sees Fey follow Booking.com's mantra of "book whoever you want to be" because of the wide variety of accommodations' choices on the platform. (See the commercial embedded below.)
Fey narrates the first 10 seconds of the ad, and scrolls past luxury hotel and cabin listings on Booking.com on her pho