Skift Take
Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: Can pricing strength hold? We think so.
Last week, Skift Research published our Global Travel Outlook. The main takeaway was that 2024 will be a year of normalization.
Inflation is slowing and we're moving away from post-Covid splurging. The big question in the hotel industry remains: Will pricing strength continue this year?
We answer this question in detail in this free Skift Research report. Click here to download. Price gains may slow from the double-digit gains we've seen, but on an absolute level, we believe prices will keep rising. There are three key reasons, as seen in the following charts:
Hotel prices haven’t yet displayed any real pricing str