Skift Take
Based on millions of search results, these latest findings offer insights into the top-trending destinations for summer 2024.
If you are planning a trip to Japan this summer, you’re not alone. New research has revealed the most popular destinations for the coming peak travel season - and there are a few surprises.
Among Skyscanner users starting their journey in the Americas, Tokyo is this summer's most searched-for location.
The city has recorded a 377% increase in popularity compared to the same time last year. This follows a strong winter performance for Japan, which recently reported its busiest ever December.
Rome’s enduring appeal saw it come second place, with San Carlos Bariloche in Argentina’s Patagonia region, in third.
The Argentinian city saw the largest year-on-year search growth among travelers from the Americas, with an enormous 752% surge versus 2023. Orlando is the only U.S. destination to make the top 10, with Madrid rounding out the top five.
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