Skift Take
We predicted the new brand would be named Livsmart based on trademark filings. Our next prediction is that there will be rapid uptake of this brand given trends in the extended-stay market.
Hilton has named its newest hotel brand LivSmart Studios by Hilton, the company said on Tuesday. It's Hilton's 19th brand and an extended-stay apartment suites hotel concept.
When Hilton previewed the idea last year, executives tentatively called it Project H3. Last month, Sk