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Further cementing her status as a savvy entrepreneur, Dolly Parton and her partner company, Herschend Family Entertainment, run their hotels without the help of third parties.
Dolly Parton has been in the news for releasing a new record and a new book. We're focused on the launch of the new hotel she co-owns, Dollywood's HeartSong Lodge & Resort.
Parton and her partner company, Herschend Family Entertainment, run their hotels on their own, without help from a global brand like Marriott or a third-party management company like Aimbridge. They also fund their projects through their own capital and bank loans — an uncommon move for resorts of this size.
Dollywood's HeartSong is the latest collaboration between Parton and Herschend. The two first teamed up in 1986 to open Dollywood, a theme park in Pigeon Forge, Tennessee — which has since become the state's most-visited attraction.
The first of Dolly Parton's hotels opened in 2015 at Dollywood: the DreamMore Resort and Spa.
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