Skift Take
Expedia/Vrbo removed the offending ad in Canada to put out a fire. But if the ad was disparaging to locals, why continue to air it globally?
Expedia Group has pulled a Vrbo ad in Canada because its use of a traditional Newfoundland and Labrador folksong triggered a backlash.
The Vrbo Relax/Rooster ad, which premiered February 4 during the Grammy's but got more attention over Super Bowl weekend, used the folksong I'se the B'y as its theme.
The Newfoundland provincial government and Hospitality Newfoundland and Labrador both reportedly demanded that Expedia remove the ad because they felt the use of the folksong disparaged