Skift Take
You probably can't blame travel companies for giving travelers more options for financing their vacations. But which will be the first to run a YouTube ad on how to responsibly budget for your next trip?
Affirm, the buy now, pay later vendor, now has both sides of what used to be called the online travel "duopoly" with its latest partner, Booking.com. The former duopoly, at least according to hotel industry critics, was Expedia Group and Booking Holdings. With the Thursday announcement that Booking.com customers would see Affirm's buy now, pay later options at checkout when they are purchasing trips, Affirm now counts several Booking Holdings brands as partners, also including Agoda, Priceline and Kayak.
Booking.com customers would view options to pay for a trip biweekly or monthly.
"Expanding our relationship with Booking Holdings enables us to provide Booking.com customers with increased access to responsible credit, given Affirm only approves purchases we