Skift Take
TikTok is a big deal in the airline industry, with most of the major U.S. carriers using the platform to enhance brand recognition and loyalty.
Are some of the world’s biggest airlines about to disappear from TikTok? For now, it remains a theoretical prospect, but events in Washington D.C. on Wednesday could make it more likely.
On Tuesday, the Senate approved a controversial bill that could ultimately see TikTok banned in the United States. It gives the platform’s Chinese owners 270 days to sell the app, or risk it being prohibited in the U.S.
The bill was signed by President Biden on Wednesday.
It formed part of a larger foreign military aid package, helping the proposals receive the green light from the White House. Biden has previously been vocal in his support for greater scrutiny of the social media platform.
The law would ban TikTok from U.S. app stores unless it is spun off from its Chinese parent firm, ByteDance. It is w