Skift Take
Younger demographics drive growth in the U.S. travel credit card market – and bank brands dominate.
Skift Research's report, Navigating Q4 2023: Analysing the Value of Travel Credit Cards in the U.S., presents a comprehensive analysis of the U.S. travel landscape. This report introduces a special focus on travel credit cards alongside U.S. travel highlights.
The section on travel credit cards reveals several trends. First, it identifies untapped potential in the market, highlighting significant growth opportunities. Younger demographics emerge as a key target audience with a strong inclination towards travel credit cards.
Bank-branded cards are the most preferred. While