Skift Take
The new hotel tax funds will be a big boost for Destination DC's marketing efforts.
Destination DC will spend nearly $20 million on marketing in an upcoming advertising campaign as the city deals with a slow travel recovery.
Called “There’s Only One DC,” the campaign will be global and launch November 1. About $14 million will go toward domestic markets, and $4.5 million will go toward international.
The campaign will support influencer collaborations, international press trips and advertising on social media and television. A major focus will be around the development and variety of neighborhoods and experiences beyond just the National Mall