Skift Take
Hopper is under pressure to get profitable, and an IPO may be in its long-range plans. Blowback against some of its fintech products and issues with hotel chains, aren't helping.
After Hopper's noisy breakups last year with Expedia Group and Booking.com, Hopper has a major hotel chain problem.
If you search the Hopper app for February 2-4 stays in New York City or Chicago, you can scroll screen after screen without seeing a Hilton or Hyatt property.
The first 10 Hopper results in New York City were for Radio Hotel (in the Washington Heights neighborhood, far from midtown); Freehand New York; the Belvedere Hotel; Millennium Downtown New York; Paramount Times Square; Westgate New York Grand Central; LaGuardia Plaza Hotel (in Queens); Hotel 32 32, San Carlos Hotel; and Millennium Premier New York Times Square.
In contrast, if you search Expedia.com for New York City stays on those same dates, there were three Hilton properties and two Marriotts in the top 10.
A similar pattern held for Hopper versus Expedia searches in Chicago for February 2-4.
The Hopper Breakups With Expedia and Booking.c