Skift Take
Some experiences can take place in a day. Others need at least a week. It requires complex travel planning, but the adventure far outweighs these challenges, which is why TourRadar wants to extend its travel product reach to more travel companies, especially online travel agencies.
Adventure booking platform TourRadar has added two new partners, Local Adventures and TRAVLR, to its business-to-business tool for selling organized multi-day adventure travel.
TourRadar's booking tool enables partners to offer customers a selection of curated trips across 160 countries, such as a safari in Southern Africa, a Galapagos scuba-diving adventure, or a European river cruise.
Online marketplaces like GetYourGuide and Viator are well-known for selling day tours. But TourRadar CEO and founder Travis Pittman considers multi-day tours a "missing part" of offerings from online travel agencies (OTA).
"The thing with an organized adventure is it can be an eight-day experience. And to bring that together to merchandise is the difficult part," Pittman told Skift during its 10th Skift Global Forum in N