Skift Take
Initial reports suggest Las Vegas reaped solid economic rewards from its first time hosting the Super Bowl.
Hotel guests in Las Vegas during Super Bowl 2024 paid the highest room rates in continental U.S. history, according to an analysis by CoStar’s STR.
The average daily rate on Saturday and Sunday during Super Bowl weekend in Las Vegas was $758 and $808, respectively. Both were the highest for Saturday and Sunday, not only in Super Bowl history but also in continental U.S. history (excluding Hawaii).
On Sunday, hotel guests on the Las Vegas Strip paid an even higher rate of $962 to watch the Kansas City Chiefs play the San Francisco 49ers, CoStar said.