Skift Take
Travel brands would lose the ability to reach one of the world’s largest outbound tourism markets on TikTok.
The push to ban TikTok in the U.S. has again gained momentum – a move that would have enormous consequences for the travel industry. TikTok is one of the most popular marketing channels in the world.
For now, an outright ban is no sure thing: A bill under consideration in Congress would require a sale by TikTok's Chinese parent company for the app to remain available in the U.S. It passed in the U.S. House of Representatives on Wednesday, but the fate in the Senate is unclear.
Still, political pressure and even partial restrictions could impede the travel industry's use of the platform.
Why does the U.S. federal government want to ban TikTok?TikTok is owned by a Chinese company, Bytedance. U.S. lawmakers are concerned about risks to national security: That a Chine