Skift Take
As we enter 2024, the travel industry is poised for strong growth, building on the recovery momentum of 2023. The Skift Travel Health Index now benchmarks performance year-on-year, moving away from the 2019 benchmark.
The Skift Travel Health Index is transitioning to a new benchmark. For the past few years, we've been judging the travel industry's performance against 2019, the last good year for travel before Covid hit.
But in 2023, our index finally surpassed pre-pandemic levels. This achievement not only si