The booming business of sleep tourism
How the hospitality industry is embracing sleep as the main event for tourists rather than an afterthought
Today’s sleep tourism industry isn’t just a couple of extra gadgets, it’s a whole new way to travel. Hotels are offering retreats and experiences dedicated to sleep.
- The Carillon has a five-treatment spa circuit promoting good sleep and a ~$2.6k Sleep Well retreat;
- Canyon Ranch offers a five-night Mastering Sleep Retreat with doctors, dieticians, and spiritual providers; this year’s is $8.8k per person;
- Cocooning lets travelers tuck away into dark rooms void of screens or distractions. London’s Beaumont hotel offers ROOM, a $1.78k-per-night suite promising total relaxation.
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