Skift Take
JetBlue is shifting gears toward leisure travel and premium products as it figures out a future without the Spirit merger.
After the stinging losses of the Northeast Alliance and a merger with Spirit Airlines, JetBlue is now focused on other ways to achieve profitability.
Chief operating officer and incoming CEO Joanna Geraghty said the carrier is refocusing its network to emphasize more leisure and visiting friends and family routes, launching premium seating and expanding its loyalty program.
“The key strategic challenge we've always faced is how to thrive as a small player in an industry dominated by four large airlines,” Geraghty said during a call with analysts Tuesday morning.
Rising costs due to new labor contracts and issues with geared turbofan engines that have affected some of Airbus jets are some