Skift Take
Superyachts run by Marriott brand Ritz-Carlton are setting the pace in a new segment. If you're short on ideas for Valentine's Day, now's the time to drop a hint.
The Ritz-Carlton Yacht Collection's first ship, Evrima, saw sold-out bookings in its first summer at sea, so the brand's executives are now discussing further fleet expansion.
The luxury brand will see the maiden voyage of its second ship, Ilma, in the second half of this year. Last month, it began taking reservations for its third ship, Luminara, which is set to sail in 2025.
Here are seven facts about The Ritz-Carlton Yacht Collection.
Aerial view of the Evrima, a luxury yacht cruise ship, off the coast of Sorrento, Italy. Source: The Ritz-Carlton Yacht Collection. 1. These superyachts aim to take service to a higher level than the standard luxury cruise liner. Sailings have typical fares of $21,000 a couple per weeklong journey in the high season. The so-called superyachts are, by definition, smaller than your typical ocean-going cruise ship. The Ilma, for instance, has only 224 suites. Sister ship Evrima is roughly two football fields long. Each suite is at least 1,000 square feet and has a private terrace. The Ilma will have a staff ratio of roughly one onboard employee for every guest. All meals are a la carte and complimentary. (There are no buffets at Ilma's five restaurants, of course.) Moët & Chand