Skift Take
The Indian tourists is often misrepresented as bargain hunters. They don't actually mind paying more if they see value in it.
The Red Sea Global may not have very ambitious visitor numbers, but it is looking at India as a crucial source market. Speaking about Red Sea Global’s interest in the Indian market, Reema Al-Mokhtar, director – travel trade marketing, tells Skift Asia Editor Peden Doma Bhutia about how they are looking to deliver value to Indian tourists.
Red Sea Global's first-ever consumer campaign, "See Beyond," that was launched recently encourages travelers to explore beyond the typical