Skift Take
If Portland is to shake off the negative media perception, it will need its local residents more than ever to convince the public that it's still a great tourist destination.
Portland’s tourism recovery is being hurt by negative local sentiment: The city’s suburbanites don’t want to recommend the Rose City as a tourist destination.
The share of Portlanders who would recommend the city to out-of-town friends and family has fallen from 88 percent in 2017 to 61 percent in 2023, said Portland Travel Chief Strategy Officer Megan Conway in a presentation to the city council. The share that said they wouldn’t encourage out-of-towners to visit has risen from 9 percent to 24 percent.
The drop in Portland’s resident approval was concentrated more outside of Portland in Washington, Clackamas and Multnomah counties, said Conway. Portland sits in Multnomah County. In contrast, Portland’s urban dwellers and residents between the ages of 25 and 44 were more likely to recommend the city.
https://www.tiktok.com/@es