Skift Take
With Ronaldo, Messi and LeBron James, Saudi Arabia is proving it can sway anyone to come visit. In its latest display in sports tourism power, the kingdom shows James around one of its cherished tourism projects.
LeBron James is in Saudi Arabia. First came the shaky videos on Twitter, then a government-approved video at The Saudi Basketball Federation, and now, he has been photographed admiring one of the kingdom’s many tourism projects: Diriyah Gate.
“A sporting legend lands in #Diriyah,” tweeted the project’s official account. “It was a pleasure hosting basketball star and #NBA's all-time leading scorer, LeBron James, at #DiriyahCompany. Our CMO, Kiran Haslam, presented the Diriyah project master plan and our vision to create a