Skift Take
We don't know how the trademarks will be used. But we're intrigued by names like Xaynor, Zardun and Aquellum.
Saudi Arabia’s Neom keeps announcing new hotel projects, and more are possible based on our review of pending trademarks applications with the U.S. Patent and Trademark Office.
Are you ready for Xaynor, Zardun and Aquellum? Those are just some of the trademarks Neom has recently applied for.
Neom is a developing region in the northwest of Saudi Arabia, about the size of 10 Hong Kongs and the most visible effort by the kingdom to build up its tourism economy.
We don’t know how it will all turn out. Construction has started on some projects, but the goals are lofty. New projects get announced with renderings of hotels to-be.
Current projects include Trojena, Saudi’s snowy ski retreat hosting the Asia Winter Games in 2029; luxury yachting destination Sindalah, which opens next year, and a floating-on-water logistics hub called Oxagon.
There are trademark applications for two most recent announcements �