Skift Take
Who came out looking bad here? Nick Gerli and AllTheRooms, in particular, as well as the media that took him at his word about the source of the data.
This is a story about how questionable data about plunging Airbnb host revenue took on a life of its own, leading to a slew of news articles and social media posts, investor concerns, and one CNBC interview.
Nick Gerli, the CEO of Reventure Consulting, tweeted June 27 about the alleged "Airbnb Revenue Collapse," citing AllTheRooms as the "source" of his data. It showed alarming year over year drops in revenue per available listing in May in several metro areas, including 47.6% in the Sevierville, Tennessee, 47.2% in Phoenix, and 46.1% in Austin, Texas.
The tweet shook the short-term rental industry and attracted more than 35 million views on Twitter alone.
The chart Gerli posted and subsequent statements he made claimed that AllTheRooms was the "source" of the data. "The data used in this Tweet thread came from AllTheRooms," Gerli tweeted.
https://twitter.com/nickgerli1/status/1673774695693385728