Skift Take
Airlines jumped on the surge in travel demand to Turkey. That's translating to lower airfares even as visitor numbers rise.
Travel demand to Turkey, an increasingly popular tourist destination, remains strong even as post-pandemic "revenge travel" ends, Pegasus Airlines CEO Güliz Öztürk said.
Good right? Yes and no.
"The demand is strong but the pricing environment this year is not as strong as last year," Öztürk said at the Routes World conference in Istanbul on Sunday. In other words, airfares are down even as people remain eager to visit Turkey.
Pricing, or airfares, are close to 2019 levels even as overall travel demand remains up into the winter, she added. And, even with the drop, Pegasus' financial health is