Skift Take
Executives speaking at the Skift Global Forum 2023 had no shortage of opinions about how AI will affect travel. Here are their most noteworthy predictions.
Skift Global Forum was held in New York City on September 26-28, 2023. Read coverage of the event at the link below.
Artificial intelligence was a big topic of discussion at the Skift Global Forum in New York City. The biggest names in travel agreed: AI will create huge opportunities for how travel companies engage with their customers and also affect travel jobs. But the full impact won't be known for years.
Here's what they said:
Brian Chesky, Airbnb CEO"People are overestimating how much will change in one year and underestimating how it could change in 10 years.”
Brad Gerstner, founder and CEO of Altimeter"I really look forward to the experience when I just say to my general purpose AI — who already knows everything about me, knows where I like to stay in New York, knows the restaurant, knows the view, knows the table — I just say, ‘Hey, next Thursday, book me the Standard.’ And it happens.”
Regarding Meta’s announcement that it’s adding an AI chatbot to WhatsApp: “You’re not going to type anything in there. You’re just going to say to your Meta AI, ‘Book me the Air India flight next Tuesday