Skift Take
Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.
Hotel brand marketers continued last year to buy commercials on old-fashioned broadcast TV — especially for live sports events, award shows, and TV news — despite more attention shifting to streaming platforms.
Hotel groups spent $173 million on national TV ads last year, according to data estimates by iSpot, a TV measurement company.
Hilton led the pack of hotel brand marketers by a wide margin. It spent $58.5 million on TV ads last year. It was one of the top 150 advertisers spending on national TV of all kinds of companies. In some months, it had as many as 6,000 airings for its roughly 80 ads.
Hotel Brand