Skift Take
Like other destinations, France is benefiting from being a location for popular TV shows and films.
Films and TV shows are having a rising influence over tourists' decisions to visit France. That’s according to a survey released Thursday by France’s National Center for Cinema and Animated Image.
About 80% of foreign tourists said they wanted to visit France after watching a TV or movie filmed in the country. That’s up from 74% in the CNC’s last study in 2018.
The national cinema agency surveyed tourists to assess the extent to which exposure to media set in France influe