Skift Take
GetYourGuide, which has raised more than $1 billion in startup funding, needs to grow its market in the U.S. to reach its targets. A series of new TV ads may help move the needle.
GetYourGuide has been rolling out its largest brand advertising campaign in the online travel agency's history, with plans to run national TV ads during the March Madness basketball tournament and the Academy Awards.
A 30-second TV spot had its first airing on Sunday, playing to more than 100 million American viewers during the football championship games.
The Germany-based startup wants to significantly grow in North America. Only 25% of its customers are in the U.S., while 60% are Europeans. The company said it sold 35 million tickets worldwide since last su