Skift Take
Ronaldo plugs The Red Sea to his 600 million followers.
Football icon and Al-Nassr player Cristiano Ronaldo is currently staying at - and promoting - The Red Sea. The coastal destination is a flagship project of Saudi Arabia's tourism dream, expected to house 50 luxury hotels by the end of the decade.
Between two Instagram posts, Ronaldo has amassed over 16 million likes, tagging Visit Red Sea and The St. Regis Resort Red Sea in one of