Skift Take
Ennismore doesn't have any hotels in India right now, but Sharan Pasricha said deals are cooking and the market is ready.
India could well be the breeding ground for lifestyle hotels.
That is the view of Sharan Pasricha, the founder and co-CEO of Ennismore, who is a prominent figure in hospitality segment.
The majority of India's largest hotel companies are classic luxury brands: Taj dates back to 1902, Oberoi to 1934, and Leela to 1986, for example. But a growing middle class, developing infrastructure, and high levels of entrepreneurship in India could create a new breed of hotel firm.
"I look at this place as an incredible