Skift Take
Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.
What are the preferences and behaviors of Millennials and Gen Z travelers across the United States, the United Kingdom, and Germany?
Skift Research's latest report, “Exploring Gen Z and Millennial Travel," offers analysis of these groups' journey logistics, destination experiences, loyalty considerations, and more.
We found key differences between young travelers from the U.S. and Europe. Those from the UK and Germany leaned towards more adventurous travel behavior and were open to enjoying more vacation days. Half of U.S. Millennials exhibited a penchant for domestic travel, with a strong preference for exploring the diverse landscapes within the country. Higher international travel rates were seen in the UK and Germany.
Economic factors, including airfare costs and international tariffs, may play a role in influencing