Skift Take
Egypt believes it's well-positioned to take advantage of the surging interest in medical tourism, but it needs to make treatment more affordable in the face of increasing competition.
Egypt has been long known for attractions related to its ancient civilization such as the Great Sphinx of Giza and its pyramids. But the country is emphasizing medical tourism, a sector expected to boom in the next decade, as a part of its strategy to diversify its visitor mix.
"Over the years, Egypt has established itself as a front-runner in medical tourism," said Egypt Tourism USA Director Kenneth Vasquez Laya about the country with the 14th ranked medical tourism industry in the world as listed by the Medic