Skift Take
Nujuma opens next month as one of the most expensive hotels in Saudi Arabia.
Marriott International has dressed one of its top general managers as Lawrence of Arabia to promote its new resort along the Red Sea. Nujuma, A Ritz-Carlton Reserve is expected to be the most expensive hotel ever operated in Saudi Arabia - commanding rates of more than $3,400 a night when it opens on May 26.
In a new promotional video, multi-property general manager Tony Coveney is seen crossing the desert and collapsing on the beach with a "newfound identity as