Skift Take

Chase Travel's ascension, and that of other banks selling travel, is becoming an ever-more important power center in a fragmented travel industry. There will be hyper competition in this space.

Is it the right place and moment for Chase Travel, which says it generated $8 billion dollars in sales in 2022?

In an investor update Monday, JPMorganChase said its travel arm is pursuing the "premier leisure traveler," and argued that Chase Travel's addressable market is $140 billion in spending on Chase cards.

All of this comes at a time when airlines, hotels and car rental compan