Skift Take

Many in the tourism industry are unhappy with the direction Florida is taking in its restrictive policies toward marginalized communities, but they don't believe the solution is to avoid traveling to the state.

Some tourism groups that advocate on behalf of marginalized communities are expressing concern about the NAACP’s recent travel advisory that aims to discourage travel to Florida.

On May 20, the NAACP issued a formal travel advisory for Black, people of color and LGTBQ+ communities regarding what it called an "openly hostile" environment in the state.

Black travel and tourism advocacy groups, however, say the advisory will hurt the people it's supposed to help. By deterring travel, Black travel and tourism businesses and underserved communities will lose out on visitors and spending, said Future of Black Tourism, Blacks in Travel & Tourism and the Black Travel Alliance in a joint statement on Monday.

“We believe there is a better way