Skift Take
The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.
A revamped Trivago Guy campaign, this one using just one actor whose monologue is powered by AI, is getting a mixed reaction in the 20 or so markets it's running in around the world.
During Trivago's fourth-quarter and full-year 2023 earnings call Wednesday, CEO Johannes Thomas said there were "promising" results to the brand campaign in its Developed Europe and Rest of the World (Japan, Australia Turkey, Israel and India) regions.
"The response in the Americas has been mixed with North America performing better than LATAM," he said.
In addition to the U.S. and Canada, Trivago's Americas region includes Argentina, Brazil, Chile, Colombia, Ecuado