Skift Take
Tour operators need to curate new itineraries to attract an incredibly important group of travelers who crave exploration and meaningful connections.
The Skift India Newsletter is your go-to platform for all news related to travel, tourism, airlines, and hospitality in India.
A recent study by travel fintech start-up SanKash has revealed that there has been a whopping 250% surge in solo travel at the start of this year. Travelers are inclined to explore not only themselves but the world at their own pace and preference, without feeling swayed by the whims of fellow travelers, the report said.
“Post-pandemic, millennials want to indulge in budget-friendly and stress-free travel experiences. The travel and tourism industry is showing a strong rebound, and the amount of bookings we have received is testimony to that,” said Akash Dahiya, co-founder and CEO of SanKash.
Jammu and Kashmir, Manali and Shimla emerged as the most preferred destinations for solo travelers, the report said. Mussoorie, Sikkim and Goa followed next, with bookings clocking in at 9%, 7%, and 5%, respectively.
Last week, booking data from online travel company Ixigo also revealed that solo traveler bookings this year witnessed a 62% increase compared to last year.
Additionally, the summer travel landscape from India has also been witnessing a shift towards more immersive experiences with travelers seeking relaxed itineraries. As a result, online travel company MakeMyTrip noted that the average room nights booked for both domestic and international packages have significantly increased, compared to previous years.
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