Skift Take
2023 taught short-term rental managers a lesson in pricing around big events – 2024 will be the year to apply those lessons.
It's a new year for events and the books are already filling up. After Taylor Swift's Eras Tour took 2023 by a storm, and gave short-term rentals a big jolt, we wanted to see if 2024 events would have a similar effect.
Booking data says yes.
This year, we'll have the Paris Olympics, the Super Bowl and more Taylor Swift tour dates. Data analytics company KeyData crunched the numbers on what the booking data shows. It found that travelers attending these major events are already pushing up occupancy in short-term rentals months ahead of time.
“I think one of our takeaways from 2023, especially in the U.S. where occupancy was