Skift Take

A hotel is only as good as its frontline staff. Oyo’s accelerator program is helping small hoteliers achieve long-term profitability and increase earnings by offering mentorship and financial assistance.

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India-based budget hotel operator and aggregator Oyo said it will add over 1,000 hotels to support over 100 first-generation hoteliers’ growth by December this year as part of its accelerator program. The company launched the program in March with a target of supporting 50 first-generation hoteliers. Hotel owners with more than five running hotels are eligible to be a part of the program. 

With the Indian hospitality sector showing signs of promising growth in the next few years, Oyo said to cater to the growing demand, it is now focusing on hoteliers planning to expand their business in top leisure travel destinations such as Shimla, Amritsar, Udaipur, Goa, Mysore, among others. The plan is aligned with Oyo’s focus on increasing its premium hotel footprint under brands such as Townhouse Oak, OYO Townhouse, Collection O and Capital O in 2023, the company said. 

Oyo has already added m