Skift Take
JetBlue CEO Joanna Geraghty is focused on restoring the carrier’s profitability by “returning to the business fundamentals.”
JetBlue has had a rough few years. Its attempts at growth — whether through the Northeast Alliance with American Airlines or its merger with Spirit Airlines — have been struck down in court.
JetBlue CEO Joanna Geraghty said Tuesday the airline is “returning to the business fundamentals.”
“We've got to fully leverage our unique position in the market, and with three years of distractions associated with the NEA and associated with Spirit, we've got a lot of work to do to get JetBlue back to profitability,” Geraghty said at the JPMorgan Industrials conference.
Geraghty’s comments on the Spirit merger and Northeast Alliance marked a sharp turn from the strategy of her predecessor, Robin Hayes, who championed the two initiatives as a way for JetBl