Skift Take
Voco Monaco Dubai will open in the next few months, putting IHG in charge of a hotel its owners state has previously been challenging to run.
IHG will take over the management of Dubai's Côte d’Azur Monaco Hotel, the only operational property on The Heart of Europe project. The Heart of Europe dates back to 2008 and remains committed to opening all its 20 planned hotels, even 16 years later.
The Monaco hotel will run IHG's voco brand, its conversion brand used for soft rebrandings. This means the hotel will plug into IHG's loyalty and operations systems.
The rebranding will be completed before the end of the quarter and be known as voco Monaco Dubai.
To date, IHG is the only hotel operator to back The Heart of Europe development, which plans one day to have a wide range of known hospitality players running its hotels. In November 2023, IHG signed to manage the Marbella Hotel, opening in 2026, under its more up-market conversion brand — Vignette Collection.
What is The Heart of Europe?The Heart of Europe is a component of a larger development name