Skift Take

United Nations World Tourism Organization was a mouthful and it sounded clunky. Seems the UN wants to make life easier for everyone with a simpler name.

The United Nations’ tourism agency is simplifying its image and will go by "UN Tourism." It is ditching “United Nations World Tourism Organization” and its clunky acronym, “UNWTO.”

The name change had been leaked last October by an attendee to the General Assemb