Skift Take
The younger demographics actively engaging with travel agents underscores the need for adaptation. Agents are blending traditional and digital methods to connect with clients, staying relevant by catering to their evolving preferences.
As Chinese travel agents embrace modern communication channels to stay relevant, a survey by Dragon Trail Research has found that millennials and those born after the 1990s are the driving force behind the travel agent business in China.
The widely popular messaging platform, WeChat, plays a crucial role: A majority of travel agents reported making sales through their official WeChat accounts.
Riding on China’s livestreaming frenzy, travel agents are also using the medium as an online marketing and sales channel. Livestreaming sales in China reached $480 billion last year and are projected to grow by 30% this year, according to research firm eMarketer.
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