Skift Take
With Icon of the Seas and other innovative ships, Royal Caribbean is confident it can compete with any destination for family vacations.
Icon of the Seas, the world’s largest cruise ship, is helping Royal Caribbean compete for tourism dollars with Las Vegas, Orlando and other destinations for multigenerational family vacations, said Royal Caribbean Group CEO Jason Liberty.
“We feel like we've started this transition from being a traditional cruise vacation to being a world-class multi-generational family option that stands shoulder to shoulder with Orlando and Las Vegas and any land-based destination experience that you could mention,” said Liberty, s