Skift Take
Frontier will be hoping that the premium business fares give the airline a much needed revenue boost.
Frontier Airlines is courting a new class of travelers.
The ultra-low-cost-carrier announced Thursday that it is launching a business fare, as part of an effort to reach business travelers. It comes as the airline struggles with softening demand.
Frontier said the ticket, called “BizFare,” would allow companies to save on corporate travel expenses and would be available through a respective company’s global distribution channel.
The new option is an easy win for Frontier, as it allows the carrier to gain extra revenue while catering to a set of trav