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Minor Hotels has crafted four new hotel brands, including the group’s first soft brands, in a strategic expansion of its global portfolio. The new brands – The Wolseley Hotels, Minor Reserve Collection, Colbert Collection and iStay Hotels – cater to a range of guest needs, from budget to luxury.
Guests will have exclusive access to luxury amenities including a pool, spa, steam room, theatre, leisure lounge room, gym, as well as direct access to the precincts hotels, entertainment and dining options, including Sokyo, Fat Noodle and Cherry, Sky Deck, and a state-of-the-art Event Centre.
Marriott International has introduced its Courtyard by Marriott brand to Darwin for the first time, representing several significant milestones for the global hospitality giant in the region. Fundamentally, Marriott’s goal is to have a hotel and a brand everywhere that people want to travel.”
Marriott International is set to bring its AC Hotels brand to Queensland for the first time following an extensive renovation of a Gold Coast hotel. Marriott has previously signed agreements to debut its world-renowned luxury brands, including The Ritz-Carlton, St.
Hyatt Hotels extended-stay brand Hyatt House is gearing up for an Australian debut in May following the completion of Holder Easts AU$280 million Oasis Residences development in South Melbourne last month. Hyatt House caters to extended-stay travellers, who are a growing segment across markets.
The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
Owners are seeing the value in mixed-use developments in maximising returns, and dual-branded developments in delivering greater operational efficiencies, writes TFE Hotels Director of Development, John Sutcliffe. Excitingly, the success of TFE Hotels ’ mixed-use and dual branded hotels is set to continue for decades to come.
The way I was made to feel when I was at the hotel – acknowledged, welcomed and truly understood as an individual, reinforced all of the things I love about the brand, and that is what I want to emulate in the authentic hospitality we will deliver at 25hours Hotel The Olympia, Colahan said.
IHG Hotels and Resorts is set to introduce its Voco hotel brand to the Sunshine Coast under an agreement with Sydney-based developer Felix Capital, as the region gears up for the arrival of the 2032 Olympic and Paralympic Games.
Themed dining events, branded F&B products or package deals can encourage guests to dine in-house. Optimise Retail Products and Niche Services Hotel-branded signature items are a growing market right now – even luxury giant Aman sells a $2,700 branded tote bag.
With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Avid travelers want consistency and great service.
Hotel gift vouchers have numerous benefits: Vouchers enhance guest satisfaction, leading to brand advocacy and repeat visits, ultimately increasing hotel revenue and fostering long-term customer loyalty. Attracting new guests and boosting brand awareness. Always target your voucher campaigns to specific audience categories.
Bagley joins from Choice Hotels Asia-Pac, where he recently served as Franchise Development Manager, successfully expanding the brands portfolio and contributing to significant revenue growth. At Kelsian Group, he played a key role in tourism product development understanding customer needs and developing market-driven products.
1 Hotel Melbourne has opened its doors this week, introducing domestic travellers and international guests to the first Australian iteration of Barry Sternlicht’s “mission-driven” luxury lifestyle brand. Starwood Hotels CEO, Raul Leal, said the brand ethos centres around “luxury rooted in purpose, impact, and authentic experiences”. “1
The latest signings add over 560 rooms to Hiltons South East Asia portfolio, joining a pipeline of 28 mid-market openings in the coming years. With 250 rooms, two bars, an all-day dining restaurant and 100 square meters of meeting space, the hotel is expected to attract both leisure and corporate bookings.
IHG is set to introduce its fastest growing premium brand, Voco, to the Northern Territory for the first time under a partnership with JH Group. Were thrilled to welcome John Halikos and the JH Group to our IHG community, as together we bring the Voco hotels brand to Darwin, he said.
Assess whether the program aligns with your hotel’s offerings and target market. Include visuals tailored to their market, such as romantic lifestyle photos for wedding proposals or corporate setups for conferences. Determine Suitability Avoid the temptation to bid on every opportunity that arises.
The Indian travel market is experiencing significant growth, with 89% of High Net Worth (HNW) individuals in India planning to spend more on travel in the coming year. This strong preference for culturally rich and exclusive experiences makes Indian luxury travellers a crucial market for luxury destinations.
A real trend you can’t ignore Recent surveys show a rising number of travellers, especially younger, tech-savvy guests trust AI-curated itineraries and suggestions when choosing where to stay, what to do, and even where to dine. Your own brand website. Include shots of rooms, amenities, dining spaces, and even your team in action.
Salter Brothers is investing more than AU$10 million in renovating the historic Milton Park Country House Hotel and Spa, with plans for a reopening under its new-to-market hotel brand, Ardour Hotels and Estates in early 2026. Properties will have a special focus on elevated dining, wellness, events and impressive landscapes.
Scheduled to open in the first quarter of 2029, this signing reinforces IHG’s commitment to strengthen presence in high-growth markets across India, catering to the needs of both business and leisure travelers. The city’s Electronic City, one of India’s largest IT parks, further reinforces its status as a centre of innovation.
Consider partnering with renowned bedding brands to further improve your guest’s sleep experience. Elevated In-Room Dining: Offer enticing room service menus with gourmet options, indulgent treats, and curated snack baskets. Embrace the Vibe Luxurious Bedding: Invest in high-quality mattresses, plush linens, and cozy throws.
Gerritse brings over 15 years of luxury hospitality experience to the role, including in sales, marketing, and operational leadership across major Australian hotel brands. Its a privilege to now lead a property that not only helped shape the identity of the brand but continues to set the benchmark for luxury with personality.
Here’s how embracing high-quality visuals can transform your brand narrative and drive direct reservations. Invest in stunning photography showcasing your hotels unique offeringswhether its a luxurious poolside view, a cozy suite, or mouthwatering dining optionscan create a lasting impression.
The days of generic, one-size-fits-all travel marketing are over. billion dollar market is by partnering with local adventure activity providers. An article by researchers at Łódź University found that the post-COVID wellness tourism sector represents one of the fastest-growing tourism market segments globally.
Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all. This approach not only increases brand awareness but also boosts guest interaction and loyalty. During Songkran, travelers dont just stay longer; they spend more. Tips to Boost Songkran Bookings and Delight Guests 1.
Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources. âThis move reinforces Accorâs commitment to smarter, more agile distribution, empowering hoteliers while providing enhanced value to the B2B market,â said Fabrice Perdoncini, CEO of Gekko Tech.
Six Senses was chosen to introduce a 70-key hotel and 58 branded residences as part of a holistic, enriching, and harmonious way of life that blends the timeless appeal of nature and community with the Six Senses hospitality ethos and signature offerings.
Hotel Designs Nobu Hospitality announces Nobu Hotel, Restaurant and Residences Manchester Nobu Hospitality announces Nobu Hotel, Restaurant and Residences Manchester Nobu Hospitality has unveiled plans for a landmark development in Manchester, featuring a hotel, restaurant, and the UKs first Nobu-branded residences.
Coury Hospitality has expanded into two additional key East Coast markets. Plunge Beach Resort is a 163-room boutique property that offers three distinct dining outlets, 5,900 sq. The hotels are owned by affiliates of T2 Hospitality. These properties are well-positioned for growth, and we’re excited to get to work.”
However, most marketing teams struggle in keeping up with the latest changes on social media post. That’s why today, we’re diving into the four most impactful types of social media content (as ranked by marketers) and showing how brands are hitting the sweet spot with their audiences. And guess what?
I was fortunate enough to come and work with Will and Henry Ashworth at Watergate Bay , as they were working to develop a lifestyle brand; probably the first lifestyle hotel for Cornwall at the time. People are more value-driven, waiting for that last minute deal, whichever end of the market youre operating in.
While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. Knowing your competitors allows you to study their branding, offers, and guest feedback. Before diving into how compsets have evolved, well first revisit the basics.
Four of its brands – Delano , Hyde , The Hoxton , and Mama Shelter – will enter the Mexican market for the first time, with projects confirmed in Los Cabos and Mexico City. Mama Shelter Mexico City will open in late 2025 with 100 rooms and a focus on informal dining and cultural programming.
This is especially true in luxury and lifestyle hotels, where research shows that people will actually travel just for a dining experience. As we step into 2025, the hospitality markets in Australia and New Zealand are seeing continued growth, fuelled by strong domestic demand and a rebound in international tourism.
Instead of planning time-consuming shoots or relying on generic stock photos, you can generate tailored, on-brand visuals in minutes. These AI-enhanced images can be used across your marketing channels: social media posts, email campaigns, digital ads, in-house screens, and more. Make the lighting soft and warm. ai-generated photo 4.
All three hotels reside in prime real estate locations within urban, high barrier-to-entry markets with strong demand drivers, according to the company. We are looking forward to bringing our vision and creativity to the ZaZa brand, building on what was started. Stay tuned as we execute our plan and create an exciting future for ZaZa.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
Hospitality professionals who embrace inclusive practices not only elevate their brand but open doors to underserved—and loyal—guest segments. Representation Matters: Showcase diverse couples and families in marketing materials. Consider partnering with LGBTQ+ organizations or attending Pride-related tourism expos.
Whether you’re looking for creative hotel marketing ideas for holidays , planning your hotel marketing calendar for 2025, or simply need fresh ways to attract guests during holiday periods, this guide is here to support your next move. It also encourages non-overnight revenue and local brand engagement. Template 2: U.S.
Digital Key is a win-win because it’ s as much about operational efficiency as it is about improving guest satisfaction.” The Salto Space integration is already live at YUST, a Belgian hospitality brand that combines short and long stays in a unique hybrid model.
Across its portfolio of market-leading brands, Hilton expects to open more than 100 hotels on the continent, supporting Africa’s burgeoning hospitality sector and creating approximately 18,000 jobs for local people. to debut its DoubleTree by Hilton brand in Angola.
The digital landscape is evolving rapidly, and hoteliers who stay ahead of these trends will see higher engagement, increased brand awareness, and ultimately, more direct bookings. UGC: Turning Guests into Your Best Marketers User-Generated Content (UGC) is more powerful than ever. Like this blog?
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Thank you for listening or watching wherever you’re joining us from, hopefully watching in our brand new Suite Spot podcast here in Maitland, Florida. I’m your host, Ryan Embree. Hello everyone.
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