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HB Exclusive: Reeco raises $15M for procure-to-pay platform

Hotel Business

Before Reeco, I spent over 20 years managing a disorganized, time-consuming procurement process using Excel, calls to suppliers and email tracking, said Brian Archibald, executive chef, Playa Largo Resort & Spa. In todays competitive market, Reeco is essential.

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HotelREZ welcomes 86 new hotel members to its global network

eHotelier

Advertisements HotelREZ also helps properties stand out through targeted marketing including niche campaigns, consortia partnerships with pay-on-performance models, and exclusive corporate agreements.

Hotels 52
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10 Types of Tourists You Could Attract to Your Hotel

Hotel Speak

This article explores some of the ways you might already be positioned to tap into the wellness travel market. If you want to make this segment a core target market, you can offer wellness retreats in-house or collaborate with local wellness experts to offer specialised treatments, workshops, or retreats from your property.

Travel 57
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Starting a New Hotel: From Groundwork to Guestbook

Hotelogix

Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. Deciding whether to use a GDS depends on your target market and goals. Should You Sign Up?

OTA 52
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Hotel Loyalty Program Benefits for Growth

Hotelogix

When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Hotelogix PMS Supports Seamless Loyalty Integration Managing a loyalty program manually is time-consuming and prone to error.

OTA 52
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Target Audience for Luxury Brands – Engaging Elite Consumers

MediaBoom

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

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Hotel Branding – 14 Strategies to Boost Your Brand Identity

MediaBoom

A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.