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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. GOPPAR – Gross operating profit per available room measures the distinction between your profit and available rooms.

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Hotel KPIs: How should hotels be measuring success?

SiteMinder

Consider the following when actioning a revenue management strategy: RevPAR – Revenue per available room gives you an idea of your ability to fill your rooms at an average rate. It can be calculated by multiplying your average daily rate by your occupancy rate. Or you might have the goal of boosting RevPAR by 5%.

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