BWH Hotel Group (BWH) is set to open a new-build hotel in Hervey Bay, Queensland under its soft brand offering, BW Signature Collection.

BWH Hotel Group’s Managing Director Australasia, Graham Perry, announced the signing of South Harbour Hervey Bay with Place Property Group at the Asia-Pacific Hotel Industry Conference and Exhibition (AHICE) on Thursday.

“We are delighted to share our new openings with the audience at AHICE and this new signing is no exception,” Perry said.

“We’re excited to partner with Place Property Group to achieve a white label brand that’ll stand out amongst BWH’s soft brand offerings. This new-build property will exude a unique design and provide an exceptional stay worthy of the destination its established in.”

Located at The Esplanade, South Harbour, the hotel will be made up of four houses, 10 villa style homes, plus eight duplexes – all with modern architectural design and easy access to the beach.

The property includes interconnected walking trails and a community garden and is expected to appeal to groups and families.

South Harbour Hervey Bay, which is set to open in 2025, is the third property under the BW Signature Collection in Australia.